How To Choose A Niche Website

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You are currently in the process of choosing a niche for your website. However, you do not know where to begin…

Here’s a guide that can help you choose a niche website. Your main aim must be choosing a profitable niche.

But first things first…what is a niche website?

A niche website is a site that focuses on a narrow group of people. These people share common interests in a large market.

So, basically a niche website helps you to target the right audience in the large market.

For instance, the cricket market encompasses several aspects.

The cricket market may include batting, bowling, fielding and their techniques. It also has books on cricket, gear used for cricket etc. The market also encompasses the cricket players, cricket magazines and a a lot more.

So, a niche would be leather cricket bowls. There would a small group of people interested in leather cricket balls. Leather cricket ball is therefore a niche and a niche website would cater to people interested in these balls.

The aim of niche website is to:

• Provide visitors with helpful and quality content.

• Answer questions for website users.

• Solve problems for niche customers.

You can follow this simple guide to choose and also build a niche website:

#1 Brainstorm Ideas

You can start with brainstorming ideas to choose a niche website. During this stage, the first thing is to pick the niche audience.

To choose a niche audience and website, the following need to be taken into account:

• The site must help the niche audience and also answer questions for them.

• The site must target on all keywords and not just one keyword.

• The focus must be on low competition keywords.

• The main source of traffic must be Google.

• The website must have a good mix of different types of articles.

• The long term goal of the niche website must be to sell your products.

#2 Pick a Niche Using Keyword Sampling

Keyword research is essentially required for a niche site. You can go in for keyword sampling for the niche site.

Keyword sampling helps to choose keywords and phrases that are not very competitive. Also you can choose more specific keywords to ensure higher ranking of the niche website.

The keywords used for niche website must:

• Be relevant
• Have low competition in Google
• Have long phrases

#3 Determine How Your Niche Website Would Stand Out

The aim behind choosing or building niche site is to ensure that it stands out. This will help you to stay ahead of competition and earn more.

For this you need to have a vision statement for the nice site. Also, you need to know the overall goal of the website.

It is also essential for you to know what problems your site is solving for the target audience.

To make your site stand out:

• Add uniqueness to the site to make it attractive for the visitors.
• Make your site data driven.
• Make your site transparent and helpful.

#4 Pick a Good Domain Name

It is essential for you to come up with a good domain name for the niche site.

The following must be considered when choosing a domain name:

• Create short domain name that is easy to remember.

• Long domain names are not liked by audiences.

• The domain name must be easy to spell.

• Complex and difficult to pronounce domain names must be avoided.

• Get a .com domain if possible.

#5 Host the Niche Website

You need to host your niche site on web server. You need to choose a reputed and reliable hosting company to host the website.

The niche website when hosted via a reputed company will be able to get good traffic.

#6 Choose a Theme and Logo

You also need to choose an attractive theme and logo for the website.

You can choose a WordPress theme or even create it. The logo design must be attractive.

The theme as well as the logo must align with the vision, goal and objective of the website. This will also give a professional look to the website.

#7 Developing Long Term Content Strategy

To make your website target the niche audience, a long term content strategy is essential.

To develop long term content strategy, the following must be done:

• Focus on keyword

• Make sure content is well-written

• Choose unique and new content

• Spelling and grammar must be checked and correct

• Use bullet points and paragraph pointers

• Update content often

• Content must be valuable to reader

• Include charts and data comparison in the content

• Use text, audio as well as video content

• Use internal as well as external links

The content must also contain the keywords in the required quantity. Also the content must be optimized so that it is easy to read.

The website must be easily navigable. This is essential to give the readers ease of using and interacting with the website.

#8 Choose a Monetization Strategy Carefully

The aim of niche website is to help you make profits. So, it becomes essential to choose the monetisation very carefully.

There are many monetisation strategies you can choose from. The long term strategies enable you to earn profits in the long term.

The most popular long –term monetisation strategy is to sell your own products and services.

Short term strategy includes affiliate marketing.

For the strategies to work, you need to create an email list. This is the easiest way in which you can engage your niche audience.

#9 Build Links for Niche Site

It is essential to build links for the niche website. A higher number of links means your website gets a better rank on Google.

Both internal as well as external links must be created for the website. These must be created using white-hat techniques.

#10 Social Media and Marketing Strategies

Social media marketing and other marketing strategies need to be followed for the niche website.

This is necessary to achieve the overall goals of the website. Some marketing strategies that can be used for niche website include:

• YouTube Marketing
• Reddit Marketing
• Pinterest Marketing

These are the best strategies that work to drive traffic to the website.

#11 Carry Out List Building for Maximizing Earnings

Email list is the best way using which your niche site can get traffic. Email list lets you sell your products to interested buyers.

The main advantage of email list is that you can approach the same buyers again and again. The email list just needs to be created once and can be used for a long time period.

How to Drive Traffic on Your Niche Website?

You now know how to choose a niche website and have built one. It is important to drive traffic to your website now.

The four ways that you can use to get people visit your website include:

#1 Organic traffic

Organic traffic can be driven to your niche website by including the right content. You can use SEO to drive traffic to your niche site.

Since your niche site is a new one, you must use low competition keywords. You can also use long tail keywords and use them in posts read by target audience.

#2 Mailing list

Mailing list is the best way of driving traffic to your niche site. It is also essential for the success of your website.

Email list must be created by you from the first day. You must get your visitors to subscribe to mailing list. This gives you an easy way of getting targeted traffic to your website and for free.

#3 Social traffic

Social media and networks can be used for getting traffic to the niche website.

You must establish your presence on social media networks. You can also share your content on social media.

This lets your target audience reach your niche site easily. Also, your site gets optimal traffic.

#4 Paid traffic

You can go in for paid traffic to get traffic to your niche site. This works well when you do not want to wait for the slow SEO tools and tricks to get traffic.

Paid ads are the best way of driving traffic to your website.

You may ask, why choose a niche website? The following are the reasons for the same:

*Easy to Start

Niche website is the cheapest and the easiest method of starting an online business model.

You simply need a domain name and hosting plan. It is also easy to create a website.

However, you need to have patience to get things working for you.

*Delivers fast results

Niche website generates traffic as well as income quickly for you. This model delivers faster results as compared to other online business models.

*Great passive-income opportunity

You do not always need to be active with your niche site to generate income.

Niche sites work on an auto-pilot mode. This means that the site keeps running and making money for you.

Make sure that the site stays updated. In addition, you need to put in engaging content from time to time.

Therefore, the niche website acts a passive-income generating opportunity.

You can follow the given steps to choose a niche website:

–Identify your interests and passion

It is not easy to start a niche website. You need to choose topics that you are passionate about.

You can stick to your business only if you are passionate about your topic.

–Identify problems you can solve

Once you have created a list of topics of your interest, you must narrow down.

You need to find problems of your target customers and find out the ones you can solve.

Here, keyword research can help you find questions generally asked by your target audience. This will help you narrow down your niche.

–Know your competition

You also need to know who your competitors are. Choose a niche for which your competitors offer low quality content and lack transparency.

Always offer high quality content for your audience. This will help you stay ahead of competition.

–Determine the profitability of your niche website

You need to check whether you niche website is profitable or not.

Earning profits from your niche site by selling products and services is a good idea. You can also act as a affiliate partner to earn a good income.

Before staring earning from your niche site, you may also want to test it. This can be done by setting up a landing page.

Then the landing page can be used for pre-sales of products that you are trying to sell on your niche website.

Paid advertising can be used for driving traffic to this page. This will give you a fair idea of how much money can your niche site help you earn.

So, not you know everything about how to choose a niche website, go ahead and start earning money with it!!!