How to Make Quality Content for Google

Reading Time: 8 minutes

Quality content Users like a “Content is the King.” This is a phrase everyone has heard of. And it is true.

Content in fact plays the most important role when it comes to the internet these days. Users of the internet search for content on the internet.

Be it information about products or services or educational content; users want quality content.

But it is not just quality that defines content these days. Relevance, number of words, uniqueness, freshness etc. are many other aspects that are associated with content present on the internet.

High quality content may mean different things for different internet users. For marketers for instance high quality content would be content that helps to meet marketing goals. Likewise, for a website owner, high quality content would be content that drives maximum traffic to the website.

For Google as well, content is considered to be very important. Google develops content to offer better user experience to its users. The developers of content for Google focus on users to ensure high quality content is made available to the end-users.

Google defines quality content as EAT- Expertise, Authority and Trustworthiness.

# Expertise

Google requires its content developers to be experts at content niche that they create. Expertise is of great important for a wide range of topics like health, finance and law that impact the thinking of the users.

Therefore, these niches must be written by experts. In addition, the content developed by experts can be judged for quality in terms of number of shares. The time spent by viewers on the content page is also detrimental to know of the quality of the content.

#Authority

High quality content needs to be authoritative. For this, the content needs to have backlinks from reviews, affiliations and rewards etc.

Authority also requires the content at Google be well-written.

# Trustworthiness

Google wants its users to trust it. And so it aims at developing content that develops this trust.

In other words, the content provided must be accurate and helpful. In addition, security of the viewers and the content must be assured for content to be of high quality.

The following are the basic principles listed by Google for assuring high quality content:

• Content pages must be for users and not for search engines.

• Any content must not deceive the users in any manner.

• No tricks must be used to improve search engine rankings of the content.

• The content must be valuable, unique and engaging and must stand apart from other content.

On the contrary, low quality content is any content that misinforms the users. Also low quality content does not meet the needs and expectations of the users.

The characteristic features of low quality content include some or all of the following

• The main content is of low quality.

• Content does not satisfy the users who read it or use it.

• The information provided is not trustworthy.

• The content has been written by an author who does not have enough expertise.

• Negative reputation is associated with the content.

• Helpful sub-content is missing.

• The design of the content is not good.

• The content is obsolete or not updated.

• Content may be deceptive, malicious or harmful.

• Keyword stuffing is present in the content.

So, the question is how to make quality content for Google? Read on to know…..

# Original Content

When making content for Google, it has to be ensured that the content is original. By original content it is meant that the content has not been copied from anywhere.

In addition, the idea behind the content must also be original. The content must be unique which means it must provide something new to the users.

It is also essential to ensure that the content created has something that is useful for the end-users. Rehashing the same content does not prove to be useful for the end-users. This is why originality is of utmost importance when it comes to content creation for Google.

# Create Strong Headlines

The headlines or the titles created for the content must be catchy. Strong and interesting headlines and titles spark the curiosity in the users.

Research states that 80% readers read the headlines first. If the headlines spark their interest, they read the content else they do not.

The headlines must be positive and say a lot on a few rods. In other words, the headlines must not be very lengthy but convincing enough for the users to read the content.

# Create Actionable Content

When creating content for Google, it has to be made actionable. The content must be useful for the users.

The content must be developed in a manner to allow the users to apply the information provided. Making content for Google requires the developers to respect the information needs of the users. The users must be able to use the content to learn and become better.

# Provide Answers

Google we know is a search engine. And what is the ultimate purpose of a search engine? Yes, to provide answers or information that users are looking for.

The content must be created with an aim to provide answers to queries of users. The users when reading the content must be able to find the information they are looking for.

In addition, the required information must be easily located. When creating content for Google, it needs to be assured that the content is easy to scan and read. This helps the users find the relevant information and answers quickly.

# Accurate Information

One of the main aspects of high quality content is that it is accurate. So, when making high quality content for Google, it has to be ensured that all information included is correct.

The information provided in the content on Google is read by thousands of people. And imagine if some information is inaccurate. This puts the reputation of the developer as well as Google at stake.

Making quality content for Google requires every piece of information to be verified from reliable resources. Be it statistics or diagrams or graphs, all of these must be linked to reliable resources.

Accuracy of content is essential to build the trust of the users. It is essential for the content to be substantiated so that Google can gain trustworthiness of its users.

# Create Engaging Content

It is essential for the content to be engaging. The best way to keep audience and users engaged is to provide them with thought provoking content.

To create engaging content, here are a few tips:

• Leave audiences with questions. This makes the readers reflect upon how to use information provided in the content.
• Include a promising introduction to the content. Readers decide from the introduction whether the content has to be read or not. A promising introduction makes the users read the content.
• Indulge readers in stories. People love to read stories. So if content created has stories in it, readers will more likely stay engaged in it.

# Add Images and Videos

Line and paragraphs of texts do not make for quality content. When there is too much to read, the audience gets bored.

Therefore, to create quality content for Google, it is essential to add videos and images in it. Images and videos make the content self-explanatory. In addition these keep the readers engaged.

Illustrated images make content easier to understand. Likewise, videos add an element of interest in the content.

Images and videos also allow the content to be communicated across to the users in a more effective manner.

# Write Short and Precise Content

Making quality content for Google requires the content to be short and precise. A brief and to the point content with the required information is best for the readers.

When creating content for Google, forget the word count. More word count does not mean that the content is of high quality. In fact, a precisely written short content can be of very high quality.

The content must contain all relevant information in as many words as required. It is also essential that the content does not beat about the bush and talks of everything but the topic it is about.

Creating short and precise content may be tough but it is what is required.

# Keep Updating the Content

One thing that Google does not allow is content to become is obsolete. Google always ensures that all content it provides to users is relevant and also usable.

Therefore, it is essential to keep updating the content. Any new information or any irrelevant information must be removed as soon as it comes to light.

# Check for Grammar and Spellings

To make quality content for Google it is also essential to make sure that it is written in correct English.

The content must be checked for grammatical as well as spelling mistakes before it is finalised. Any content on Google must not be grammatically wrong. This does not speak well for Google or the content developers.

# Ensure Completeness

The content must always be complete. Incomplete content must not be provided to the readers as it does not solve the purpose of the users.

When incomplete content is provided to readers, they cannot use it in the required manner. This renders the content useless.

It is therefore essential to check that the content is complete.

# Reading Level

Reading level of the content created must match the level of the audience. The target audience must be known before content can be written for it.

The content creators must make sure that the content is understood by the target audience. If this is not the case, the content is not quality content and needs to be adjusted.

For instance if the content is for kids, you cannot use much of technical jargon in it. This is because the kids will not understand it.

When making quality content for Google, it needs to be ensured that the following techniques are avoided:

• Automatic generation of content
• Cloaking
• Creating pages with no original content
• Sneaky redirects
• Hidden texts or links
• Broken links
• Scraped content
• Doorway pages
• Use of irrelevant keywords
• Phishing
• Creating malicious of harmful pages
• Send automated queries to Google
• Abusing rich snippet mark-ups

It is essential that the content that is created be monitored and checked regularly to avoid any such techniques. This will help in the generation of quality content for Google.

For creating Google-friendly websites with Google-friendly content, the following are a few tips:

# Offer Information Visitors are Looking For

Google-friendly sites and content offer the accurate information visitors are looking for. The information presented in the content must be useful and satisfy the needs of the website visitors.

This will help the website to generate more traffic.

# Make Sure to Include Enough Links

The content of the Google-friendly websites must contain enough links. These links can be internal as well as external.

In essence, the links increase the visibility of the website. Links also help to improve the ranking of the website.

# Make the Site Accessible with Ease

The website must be created with a logical structure so that it can to be easily accessed.

This also means that the users are able to find the relevant content with ease. Users like a website that can be easily navigated.

# Avoid Excessive Use of Keywords

Keyword stuffing must be avoided in the website content. A website that is Google-friendly has the right number of keywords in the content.

When keyword stuffing is done, cloaking of content takes place.

# Avoid Creating Multiple Copies of Page

Content must not be duplicated across the website by creating multiple copies of the page.

This overrules the basic purpose of creating quality content. High quality content is neither repetitive nor redundant. In fact, content on every page must be unique.

All copies of the page must have unique and original content and not same content.

Follow the above guidelines to make quality content for Google.